May 20blockchaingames2022, Shanxi Fenjiu held its 2023 annual performance presentation meeting. Some investors asked at the meeting: Since the channel fee reform in October last year and the launch of the "Fenxiang Courtesy" model, what changes have been made in the overall profits of dealers?"Fenxiang Courtesy" is preventing related rewards from becoming a tool for price reduction and smuggling. What is the effectiveness of the situation?

In response, Zhang Yongyi, deputy general manager of Shanxi Fenjiu and general manager of the sales company, responded that Fenxiang courtesy aims to further improve the marketing management level of Fenjiu, further build a channel relationship of deep interaction and close cooperation, and further enhance the sense of gain at all levels of the channel. Make profits at all levels of the channel sustainable in the long term. In order to comprehensively promote "Fenxiang Courtesy", the company has established a multi-dimensional evaluation channel to timely understand and control problems existing in the policy promotion process, organize and carry out special verification of the implementation of "Fenxiang Courtesy", and provide scientific guidance for this model. According to market feedback, initial results have been achieved.

On April 25, Shanxi Fenjiu disclosed its annual report. The report shows that the company will achieve operating income of 319 in 2023blockchaingames2022.28 billion yuan, a year-on-year increase of 21.8%, and successfully exceeded 30 billion yuan. The net profit attributable to the parent company was 10.438 billion yuan, a year-on-year increase of 28.93%. Since 2020, Fenjiu's revenue has reached a compound annual growth rate of 32%, and its net profit has reached a compound annual growth rate of 50%.

From a nationalization perspective, revenue outside the province will reach 19.659 billion yuan in 2023, a year-on-year increase of 22.84%, accounting for 62% of total revenue. The province's revenue was 12.084 billion yuan, a year-on-year increase of 20.41%. According to the information disclosed in the annual report, the 1 billion-yuan market outside the province continued to increase last year, and the core market south of the Yangtze River grew by more than 30% year-on-year. Nationalization is full of potential.

In terms of product structure, alcohol revenue was 31.743 billion yuan, a year-on-year increase of 21.9%. Among them, medium and high-priced liquor achieved revenue of 23.2 billion yuan, a year-on-year increase of 22.6%, and both volume and price increased. Other liquors achieved revenue of 8.54 billion yuan, a year-on-year increase of 20.2%. The product structure continued to be optimized, and the revenue of the blue and white series exceeded 10 billion yuan., sales accounted for 46%, while the blue and white 20 became a single product of 10 billion yuan.

In 2023, Shanxi Fenjiu successfully crossed the threshold of 30 billion yuan. From the perspective of total market value, Shanxi Fenjiu is already the third largest listed liquor company after Kweichow Moutai and Wuliangye.