Every reporter Li Xing, every editor Sun Lei

On May 20, the official WeChat of Jiangqi Group announced that Jiangqi Group would join hands with Huawei to buildFreearcadeThe luxury intelligent new energy vehicle will be launched soon. "the product name of Huawei's cooperation with Jianghuai has not yet been decided, and it may be a million-class, very high-end (model)." Yu Chengdong, managing director of Huawei and chairman of smart car solutions BU, said.

"We go far beyond Maybach and Rolls-Royce Phantom, and are more luxurious, high-end and comfortable than them. Jianghuai (in cooperation with Huawei) is positioned as ultra-high-end." Yu Chengdong said.

With regard to matters related to Huawei's cooperative products with Jianghuai, a reporter from the Daily Economic News called Jianghuai Automobile on May 22, and the relevant staff replied: "at present, we have not received any news about new brands and new products." the specific situation is subject to the launch of the final product. "

It is worth mentioning that the share price of Jianghuai Motor has "risen accordingly". By the close of trading on May 22, JAC shares had risen sharply for two consecutive trading days. Among them, the share price of Jianghuai Motor rose as much as 9% on May 21.Freearcade.37% closed with an increase of 6.49%; on May 22, the highest increase was 8.8%, with an increase of 5.6%.

The installation of "super factory" equipment is coming to an end.

According to public sources, the cooperation between JAC and Huawei began in December 2019. At that time, the two sides signed the Comprehensive Cooperation Framework Agreement and the Cooperation Agreement on the MDC platform Project, and the two sides planned to conduct in-depth cooperation in intelligent driving, intelligent cockpit, smart electric, intelligent Internet connection and cloud services.

However, in the nearly four years since the signing of the Comprehensive Cooperation Framework Agreement and the Cooperation Agreement on the MDC platform Project, neither side has disclosed the new progress of cooperation. By the end of last year, the two sides began to enter the stage of substantive cooperation.

On the evening of December 1, 2023, Jianghuai Motors announced that it had signed a "Intelligent New Energy vehicle Cooperation Agreement" with Huawei Terminal Co., Ltd. (hereinafter referred to as Huawei Terminal), which would be valid for 10 years from the date of signing. "based on Huawei's smart car solution, the two sides will fully cooperate in product development, manufacturing, sales, service and other fields to build luxurious intelligent network-connected electric vehicles through continuous upgrading and iteration of cooperative models. to meet the needs of users for smart cars." Jianghuai Automobile said.

According to the agreement, Jianghuai Automobile is overall responsible for the product development of cooperative models, while Jianghuai Automobile is responsible for building a production base to achieve the delivery of cooperative models. Huawei terminals or its designated third parties provide exclusive sales services for cooperative models around the world, including but not limited to marketing, sales, users and ecological operations. In the construction of the service system, Huawei terminal and Jianghuai Automobile will be built around cooperative models.

The "superfactory" of Jianghuai high-end new energy vehicle base, located in the Zhongpai district of Feixi, will be responsible for the production of cooperative models between Jianghuai and Huawei, Feixi release, the Wechat official account of the propaganda Department of Feixi County Party Committee, released a message on May 21. At present, the installation of the "super factory" equipment is nearing completion and the sub-system debugging is under way. "the new plant is still under construction and the exact timing of production is not clear." The above Jianghuai Automobile related staff told reporters.

According to the Environmental impact report of the Jianghuai Annual production of 200000 medium-and High-end Intelligent Pure Electric passenger vehicles (hereinafter referred to as the "report") published by the Anhui Provincial Ecological Environment Department, the total investment of the factory is about 3.981 billion yuan, of which the new fixed assets investment is about 2.298 billion yuan. After the project reaches production capacity, it will produce 200000 new energy passenger vehicles per year.

According to the report, JAC will build two pure electric platforms (DE and X6). Among them, DE pure electric platform is an exclusive platform for new energy, which mainly meets the needs of domestic economic and improved markets, and its products cover B-class cars, C-class cars, A + class SUV and B-class models. The X6 pure electric platform is a luxurious new energy platform, covering medium and large MPV models, and actively seizing the domestic high-end market through Huawei's intelligent technology empowerment.

As for the launch time of the first model jointly built by Jianghuai and Huawei, the above Jianghuai Automobile staff only replied to the reporter, "not clear". An Jianghuai insider, who spoke on condition of anonymity, told reporters: "the products we have developed in cooperation with Huawei strive to be officially launched in 2024."

In the application for trademark registration of Aojie

As the "super factory" of Jianghuai high-end new energy vehicles enters the countdown to production, Huawei's smart brand co-built with Huawei is also on the horizon. "Huawei's smart brand, jointly built by Huawei and Jianghuai, is on its way." At the spring communication meeting of Huawei Hongmeng Ecology held on April 11, Yu Chengdong predicted.

At present, Huawei and car companies jointly create a total of three smart car brands, namely, the "ask the boundary" brand jointly launched with Cyrus, the "smart world" brand jointly launched with Chery, and the "enjoy world" brand jointly launched with BAIC. "the world of enjoyment focuses on high-end cars, while the world of intelligence locates on a wide range of mid-range and mid-to-high-end cars, which are affordable to a wide range of people. The main focus of the question is on the SUV." Yu Chengdong said.

It is worth mentioning that although the Huawei smart brand name jointly created by Jianghuai and Huawei has not yet been announced, it is rumored that the Jianghuai and Huawei cooperative brand is named "arrogant" and is positioned at more than 700000 yuan. However, the news was not confirmed by both Huawei and JAC.

The reporter checked the enterprise data and found that since 2023, Huawei Technology Co., Ltd. has applied for "Jie" trademarks such as Zhijie, Huijie, Youjie, Haojie, Huijie, Aojie, and Hejie, among which "Aojie" began to apply on October 19, 2023, and the international classification is Class 12 means of transport. As of May 22, the trademark status is still in the process of registration.

In addition to the above-mentioned "boundary" trademarks, Huawei Technology Co., Ltd. also registered a number of "boundary" trademarks in January this year, including Yuejie, Yujie, Hejie, Huajie and so on.

In the outside world, 2024 is very important for Huawei's smart car selection, not only the year when all the "four" brands appear, but also the key year for Huawei's smart car selection business to turn a profit. In March this year, Yu Chengdong said to the public that Huawei BU lost 10 billion yuan a year, then 8 billion yuan, and 6 billion yuan last year.

Recently, Yu Chengdong announced that due to the sold well of smart vehicles (Wenjie and Zhijie), especially the sold well of Wenjie, Huawei's smart vehicle business has turned a profit in the first quarter of this year.

Cover picture source: Daily Economic News Data Map