May 20realcryptogames, two "joint statement notification letters" against Jingdong 618 promotion activities were widely circulated on the Internetrealcryptogames, issued by 10 publishing houses in Beijing and 46 publishing units in Shanghai represented by the Shanghai Publishing Management Association. The letter clearly stated that for Jingdong's 618 promotion plan, that is, all varieties of books will participate in the promotion from May 19 to June 20 at a price of 20 - 30%, the publishing house will not participate and will not bear the responsibility for any rebate incurred during the event.

The "Jiangsu Zhouzhou E-Commerce Co., Ltd." referred to in the statement is an affiliated company of Jingdong Books. According to employees of the publishing group who participated in the boycott, among the cost of books, printing costs alone are close to 20% off. Including other costs, the cost of books is about 3% of the selling price.realcryptogames50% off, while JD's promotional discount requirements actually force publishers to sell at a loss.

The boycott reflects tensions between Channel and publishing houses. It is worth noting that this is not the first time Jingdong has faced large-scale resistance from publishing houses. In 2013, eight publishing houses jointly boycotted e-commerce counter-price sales. Although they did not specifically target Jingdong, they all mentioned Jingdong promotions during interviews. In May 2011, Jingdong's "40% off all children's books" advertisement was also boycotted by 24 children's publishing organizations.

At that time, Liu Qiangdong responded via Weibo that Jingdong intended to break the monopoly of the book industry rather than disrupt price order. He believes that the "super strategic agreement" between publishing houses is essentially to restrict competition and maintain monopoly.

Although the publishing house's boycott has attracted widespread attention, industry insiders are pessimistic about this, believing that under the leadership of online channels, sales of physical books have become unsustainable, and the publishing house's boycott may be just a temporary expression of existence.